Professional Summary
Hi, I'm Hitiksha. I'm a productivity nerd with an inquisitive mind. I channel my curiosity into continuous learning and the pursuit of impactful, customer-first solutions.
As an empath, I have always had a deeper understanding of human needs, and my analytical skills have equipped me with the ability to excel as a customer-focused data strategist. My technical expertise has empowered me with the practical skills necessary to effectively implement strategies. My affinity for puzzles has honed my creative problem-solving skills, enabling me to combine analytical thinking with innovative approaches to develop personalised, high-impact strategic initiatives that drive impactful results. ​
Experience
September 2025 - Present
CRM ASSOCIATE | Ralph Lauren
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September 2024 - August 2025
CRM AND DATABASE COORDINATOR | Professional Beauty Group​
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March 2023 - September 2024
CRM AND DATABASE ASSISTANT | Professional Beauty Group
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July 2023 - February 2024
MARKETING ASSISTANT | Professional Beauty Group​
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December 2022 - July 2023
BRAND AMBASSADOR | Chimera Recruitment
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November 2021 - June 2022
E-COMMERCE COORDINATOR | Bombay Stationers
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August 2019 - October 2021
GRADUATE ANALYST | Barclays
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January 2019 - June 2019
MARKETING INTERN | AIESEC
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Education
2022 - 2024
KINGSTON BUSINESS SCHOOL — MSc in Marketing and Brand Management with Professional Placement
​Modules: Branding Design, Buyer Behaviour, Data Analysis, Branding Design, Global Marketing Management, Marketing Communication, Market Research and Strategic Brand Management.
Dissertation: Perceptions of Luxury Goods and Sustainable Consumer Behaviour
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2015 - 2019
USHA MITTAL INSTITUTE OF TECHNOLOGY — Bachelor’s in Technology (Computer Science and Technology)
​​Modules: Engineering Mathematics, Data Structures and File Processing, Coding in Python, Database Management Systems, Object Oriented Programming, Data Science and Business Analytics.
Dissertation: Real-Time Object Detection Using TensorFlow
Core values
Analytical
Organised
Curious
Adaptable
Collaborative
Creative
Empathy
Entrepreneurial
Skills
Copywriting
Adobe Illustrator
Content Strategy Planning
Data Analysis and Reporting
Digital Marketing Techniques
Data Visualization
Email metrics and KPI Tracking
Forecasting Dashboards and Goals
Google Analytics (GA4 and Looker)
Market Research
SEO Keyword Research
Social Media Marketing
Power BI Dashboards
Programming Languages
HTML, CSS, Python , R and SQL
Novice
Advanced Beginner
Competent
Proficient
Expert
Scale based on Dreyfus model